Google+ is a social networking site owned by Google. Although the site isn’t as popular as Facebook, but G+ is gaining momentum and will be a force to reckon in the social media world. The site was launched on 28th June 2011. Two and a half years later, the site has over 540 million registered users. 300 million people use the site actively every month. Google+ can’t therefore be ignored by individuals and businesses looking to get a piece of the social media pie.
Google is enhancing Google+ in a huge way
Google is continuously increasing integration between Google + and other Google services such as Gmail, YouTube, Google Chrome and the recently added Google Search.
That’s right. Contributing on Google+ will help you get a top rank on Google, at least according to the recent additions. This is why you need to take your posts on Google + seriously.
Whether you are an established blogger or just a novice trying to find your way on the web, you need good knowledge on writing an eloquent Google + post.
G+ stands out because of two main things namely its Hangout feature and photography capabilities. According to the latest statistics, over 1.5 billion photos are uploaded on Google + every week. From the above information, it is clear that Google+ is here to stay. The site has a huge following which is why individuals and businesses should pay close attention to the site. In this article, our focus will be on creating the best Google+ post that will increase interest, engagement and sharing.
Tips on Writing Post on Google Plus
For Individuals, businesses and brands to be able to reap the full benefits of Google+, it is important to know how to create the perfect Google+ posts. Here are a few tips that will help you write a top post without spending too much time on them.
First-off you need to understand that Google + is not your usual social media site, it quite different from Facebook, Twitter and the rest. The main purpose of Google plus is to let you engage with your audience.
The Image is Key
I mportant tip to consider when you want to make the perfect Google+ post. Photos/images play a very important role in capturing the attention of internet users.
This is not your usual blog; it is more like a combination of a short blog and Pinterest and the image carries more weight; quite more than the words. Recent updates allow you to use larger, striking photos. A perfect image will make your post while a poor one may break it. The secret is not to under rate the relevance of the image and know where to find the perfect image.
Here are some top places you can find good images
- Nat Geo
If you use an image from a photographer, make sure you get permission and give it credit. It might seem like too much work but it goes a long way.
Take time to choose the best image possible for your post if you want to capture instant attention. Which post do you prefer below?
Post without image
Link with thumbnail
Post with clear image and comment
Your Introduction REALLY matters
In a Google plus post, the first few sentences mean the world to you. They make the difference between which posts are read and the ones that do not. Recent Google changes on posts only allow your reader to see the first three lines of your article and a ‘read more’ button. The upside is that it allows you to shoot straight to the point.
Here are a few tips on how to make a catchy introduction
- Know the clasp of your post
- Do not count on the first paragraph.
- Create a first line. Make a list of lines you think would attract an audience. Make the list longer it gives you more options.
- Read through your article and select the most efficient line.
Your first line is very crucial, get it right or your post won’t go anywhere. When people read your post, and it is good, they will share it.
Have a Killer Headline (Title)
The secret to writing good articles is capturing the attention of the reader. Since it’s all about attention, you need to know how to make the reader share your article. Generally, if it captures one reader, they will share it on their circles.
Your title should be
- Under 60 characters; or it will spill over to the next lines and become useless
- Useful to the reader
- Specific about the content
Pick Interesting Topic
T his is the first most obvious tip to consider when you want to create a Google+ post that will increase interest, engagement and sharing. It is important to note that the end game to making a social media post is convincing users share it.
To do this, choose interesting and fun topics. One of the best ways of doing this is using trending topics. If you are able to create a fun/interesting post around trending topics, you shouldn’t have a problem convincing Google+ users to share your post. Trending topics can be easily identified by visiting the Google+ homepage or using Google trends
Body Format for Google Plus
G oogle plus does not give you much options for formatting. However you need to take quality seriously before doing the formats.
Here are a few ways to format your article so that it is presentable for sharing
- Use asterisks around a *word* to bold it. This is especially important for the first sentence of your post.
- To make words italic use underscore around the _word_ or words
- To strike through a word by putting hyphens around the -word- or sentence
- To use bullets, press the space bar, then enter a hyphen then hit the space bar. Is a little retard, but it works
Google plus allows you to edit your posts even after posting; keep this in-mind.
Tips on Sharing
A good article is as good as those who read it. While most people simply share their articles with their circles and public, Google plus actually allows you to go beyond that.
Popularizing your post or otherwise no one will read it.
You can segment your circles so that you can only share relevant posts with the various circles. The circles are audiences with common interest.
Secondly if you name someone in your Google plus post you can put a “+” at-the-beginning of their names and Google + will notify them. Possible, they will give you a share or a +1.
Using hash tags is also a cool way to ensure search engines (crawl) finds you easier.
Keep your posts short. 1 or 2 paragraphs with entertaining and engaging content
Engage with everyone who shares or comments on your post
Engaging with people who comment and share your posts boosts interaction. Try not to ignore the shares and comments on your posts. People need firsthand communication to increase engagement and interaction.
Popular Google+ posts need some form of engagement from the author to reach the next level. Although such engagement is time consuming, spare some time and you will be surprised how fast you build a loyal audience.
In summary, the above tips are adequate enough to guide you on the right path when you want to create the perfect Google+ post. The most important thing is doing what works.