Improving Your Site Bounce Rate for Better Google Ranking

Bounce rate is one of the key factors that Google takes into account when ranking a website. The rate is determined by calculating the amount of traffic getting into the landing page and how quickly they leave it.

 

Bounce Rate in a Nutshell

Improve site bounce rateFor example, if 100 visitors land on your website or blog posts and then leave without viewing any other page or posts, your bounce rate for that particular time is 100 percent. With such a high bounce rate, your website or blog does not have a chance of getting decent rankings.

But if 30 of them leave after checking other posts or pages, then your bounce rate is 70 percent. This is still very high, and you will be penalized when it comes to Google’s Panda and Penguin. To achieve a good ranking for your website or blog, you need to have a bounce rate within the industrial average, 40-60% for content site to recover from Google bounce rate penalty.

So how do you go about it? Well here are some useful tips.

 

Bounce rate and Google ranking infographic

* Free to share with credit to this page.

 Bounce Rate by Wikipedia and Google Analytic

 

Tips for Improving Your Bounce Rate

 

Engaging and Sharable Content

Content is king! This may sound more like a cliché, but it is a fact. If you don’t have good content, nobody would want to stay on your site to read, bookmark, or even share with their friends or colleagues. On the other hand, if you have some great content, people will have a reason to visit and come back to your site.

Note that, good content is not enough. It is content that people want to read, bookmark, and share! You may have some excellent quality content, but viewers may not find a reason to read more, or come back and check out what you have on offer or tell their friends about it. Your main aim here should be to entice visitors to spend more time on your site, check out other posts, and come back again.

Don’t be like any other business- card-like website out there. Many websites and blogs are simply avenues to allow marketers to get a web presence and sell products online. These sites add no value to visitors except providing information about the company or products. To get more unique visitors and keep web viewers coming back, you need to constantly create engaging content.

Consider providing regular updates of industry specific news and other relevant happenings. You may also create a forum where viewers can create useful related content on your behalf, making things easer for you. In addition, you can add an article section on your site and include your own unique articles, articles from guest writers and repositories.

 

Avoid Spun Content

Spun content make for poor readability. So avoid using spun content on your landing page so as to avoid getting penalized for poor readability score. Also, make sure your content is original and unique.

Just keep off those article spinning software applications for now.

 

Divide Your Posts

Apart from having some great content, the way you present your posts is important. Your content should be easy-to-access and read.

Long blocks of content tend to be boring to read. They also put off web viewers, as they may seem to be too much effort to read them. Moreover, web viewers are typically restless. They don’t like spending time on one site or post, unless they have to.

To make your site easy to navigate and reduce the bounce rate, you should consider splitting up your articles. This will make your posts more appealing to readers and improve readability.

 

Add Photos

Adding photos is a great way to make your posts more appealing. It also provides an effective tool for breaking up large blocks of text. Your visitors will also be forced to spend more time on your site as they peruse different images you may have. If the pictures are exciting, they may want to share them with their friends. This will result in a reduced bounce rate.

 

Add Videos

Like pictures, videos will keep visitors longer. They may also want to share any interesting videos you may have.

 

Interlink Your Pages or Posts

Interlinking related posts or articles that share the same tags can be very helpful in avoiding penalization and reducing the bounce rate. It will get people navigating to multiple pages and spending more time on your site. This means more page views per visit and more time on your site, both of which lead to a low bounce rate.

 

Use Related Posts Plugins and Social Media Plugins

Lastly, using related articles plugins, and social media plugins to promote user engagement. Social participation among viewers is an extremely effective way to reduce bounce rate. Some of the best and popular social engagement plugins available include: Loveclaw and Commentluv. These two plugins are designed to increase the number of additional views one viewer brings to a site, which can help draw visitors.

Check out my Loveclaw review – Emotional plugin that get you 350% more Facebook Like. Planning to get Loveclaw? Go to Loveclaw Bonus page and get $12 rebate huge bonus when you purchase through this site only.
CommentLuv Premium - Give user incentive to comment on your site and increase  user engagement.

 

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Google+ Comments

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2 Comments

  • Atul
    Twitter:
    June 20, 2013 at 2:34 am - Reply

    In your point “Divide your posts”, you mentioned that long posts are boring to read and one should divide posts into multiple ones.

    But Google’s latest alogorithm such as penguin/Panda looks for more lengthy and complete articles. So, one should consider this point too while writing an article.

    Rest, I would say the infographic image is killing image for this post.
    So, one another point you can add here is that if images are killing and resembles to that of post summary, its a plus point for the article and can help in reducing bounce-rate.
    Atul recently posted…Learn about the types of web hosting (Shared web hosting)My Profile

  • Sam Adeyinka
    Twitter:
    July 9, 2014 at 6:35 pm - Reply

    This is actually one of the best post have read on how to reduce bounce rate! No joke. :)

    Thanks for sharing all of this techniques with us and trust me I have also tried some methods and it has really worked for me just like magic and have just written an ultimate guide about what I did to reduce my bounce rate over 50%

    Sam
    Sam Adeyinka recently posted…How to Reduce Bounce Rate: Ultimate GuideMy Profile

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Disclosure: I receives compensation from some companies whose products I review. I test most product personally and give honest opinions and high marks to only the best. I am independently owned and the opinions expressed here are my own.





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