Google Data Highlighter for Better Google SERP Listing

Types of Data Supported by Google Highlighter Tool

The Google data Highlighter Tool can also be used to highlight various types of data. Below are some of the data types supported by the Google Highlighter Tool:

  • Books.
  • Articles.
  • Local Businesses.
  • Events.
  • Products.
  • Restaurants.
  • Software.
  • Television Episodes.
  • Movies.

The above mentioned are the data content types which are currently supported by the Google Data Highlighter Tool. With the rapid expansion in the Google Search and related service, it is pretty much clear that more supported categories will be added to the list soon.


Importance of Google Data Highlighter Tool

You can use the data highlighter tool from Google through the Google Webmasters Tools to structure the content that you publish on your site. Doing so does not have any direct or phenomenal impact on your site’s SEO or rankings, but can really help Google to understand the content posted on your site based on categories. This will in result, will eventually result with a higher SERP ranking for your content and will also help you to target your content to the right audience as well.

 This service from Google will mainly favor small business owners and review sites. By providing a structure to the data, local businesses and such review sites can improve their visibility in quick searches made through Google Search.


How to Use Google Data Highlighter Tool?

Now that you are aware of the importance and advantages of using the Data Highlighter tool on your site, it’s time get your hands wet.

Below is a detailed tutorial on how to make use of Google Data Highlighter Tool on your site:

  1. The Data Highlighter Tool is absolutely free to use and can be easily accessed from the Google Webmasters Tools. To access the tool, first of all login in to your Google Webmasters Tools account.
  2. If you haven’t created a Google Webmasters Tools account yet, go ahead to set up your account. You can set up your Google Webmasters Tools account using your existing Google account easily.
  3. Once you login to your Google Webmasters Tools account, to the left of your screen you can notice a set of Webmasters Tools available for you. And under the “Site Appearance” category, you’ll be able to find the “Data Highlighter” tool. Click on the same and then click the “Start Highlighting” option from the window that follows.
  4. Now a new popup window will appear where you will be requested to provide information such as website link, category to which your site belongs to and you will also be provided with an option asking whether to highlight similar pages or just a single page.
  5. After you enter the necessary information, hit the “OK” button.
  6. In the next process, you will be provided with two different set of options. To the left of your screen, you will be seeing a preview of the URL you submitted in the previous step and to the right of your screen, you will be provided with a dashboard of options which will help you in customizing the highlighting settings for the selected page[s].
  7. The changes you make to the highlighting options will be shown to you through a live preview to the right of your screen. Once you finish making the necessary edits to the details, hit the “Done” button.
  8. You will be provided with a set of pages with similar content as that of yours.
  9. Either pick a page from the set of pages suggested to you or you can create a new page. If you wish to create a page of your own, then click on the “Create Page Set” button.
  10. Once you select the page set, you will then be able to add similar pages to your page set. You can proceed in adding more pages to your page set by clicking the “Next” button. Now you’ll be able to do a final review of the tags you created. Do a final review of the data tags and once you’re good to go, click on the “Publish” button.

Use Google Structured Data Testing Tool to test your page

In this article, we tried to bring out some basic information about the Data Highlighter tool from Google, how it can benefit your site and how it can be implemented on your website.

I hope you found this article helpful or if you’ve already been using the structured data tool for your site, then do share your experiences with us. 

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